Topic: “What Are Bulk Email Senders And Which Tools Should You Use?” Efficiency is the name of the game compared to email marketing. You couldn’t think you could send every one of your email subscribers a separate email. There isn’t enough time to place hundreds of emails together.
You have several other tasks to do and are very busy. That’s where email transmitters come in. You might not have heard of this term often, so let’s look at what bulk email senders are, why they’re great for email marketers, and how to use them.
What Is the Definition of Bulk Email Senders?
A bulk email sender is a software that lets you simultaneously send the same message to many people. They are frequently employed for newsletters, ads, and other mass messages that don’t need to be changed for each person.
The level of functionality distinguishes bulk email software from an email service provider like Benchmark Email. Most bulk email software only lets users send mass mailings. Still, email marketing providers are more robust and let users create multiple email lists and optimize email campaigns, in addition to sending bulk emails.
What are the benefits of bulk email senders?
Bulk email senders save you a lot of time and money because you don’t have to send the same message to hundreds (or thousands!) of people by hand. They also reach a lot of people and can raise brand awareness. Most bulk email senders also let you keep track of who opens your message and clicks on the links it contains.
But with email service providers, you can do all of the above and expect to get some tools for managing your contacts. Sometimes they’re built into the software, or it comes with integrations that let you use your favorite contact management tools. Email service providers also let you divide your mailing list into groups and send specific content to groups of people you think will be more interested in it.
A good service will help you improve your engagement rates by keeping track of your email metrics and improving your list(s). This will directly lead to more conversions. In one study, 44% of people who got a mass promotional email said it made them buy something or more.
Best Practices for Using a Mass Email Sender
Know what you need.
No two bulk email senders are alike. If all you need is a simple tool that lets you send many emails without personalizing or automating them, make sure the tool you choose doesn’t have more features. If you don’t, you’ll pay for things you don’t need.
In contrast, if you want to personalize your emails, automatically send messages, and divide your visual hierarchy into certain factors, look for an email provider that gives you more than just simple mass emails. Do you require email templates, tools for checking, and the ability to do a/b tests? Again, these are the only questions you need to ask before you choose a bulk email sender.
Monitor Your Rate of Unsubscription
Bulk sends a great way to reach many people at once, but they can be annoying, which can have the opposite effect of what you want. Ensure your emails help the people who get them, and keep an eye on how many people unsubscribe. If it’s more than.48%, you might want to look at your content again.
Keep an eye on your Spam folder.
The dreaded spam folder is even worse than the high number of people leaving your list. When your email gets sent to spam, not only will the person you sent it not read it, but your email might not get to them.
Make sure your mass messages don’t contain spam triggers, and don’t schedule your emails too often if you want them to stay in people’s inboxes. Some services have a spam-check feature, which is like spell-check but for spam triggers. This can be a great failsafe.
Adjust as Necessary Your Engagement Rates
Low engagement is another thing that really can hurt your ability to deliver. Your open rate should be at or above the average for your industry, about 21%, and your click-through rate should be at or above the average, just under 8%.
The higher your engagement rate, the more likely your emails will go straight to the inboxes of the people you send them to. If your rates aren’t as high as you’d like, you should take some time to figure out why and try to get them back on track.
Take into account that the iOS 15 update from Apple will change how often people open your emails. Benchmark Email has made a feature that lets users track email engagement in Google Analytics. This gives them a better idea of how successful their emails are.
Some tools for sending lots of emails that we recommend
MailerLite is great for small email lists and budgets that are tight. For less than 1,000 subscribers, it’s free, and for up to 2,500 contacts, it costs $15 per month. They don’t have as many features as other tools on the market, but they’re easy to use and will get you where you want to go. MailerLite lets businesses with more than 1,000 subscribers set their own prices.
Sendinblue could be the right choice for your business if getting emails to the right people is very important. You can improve the deliverability of your emails by optimizing the sending time and other parts of your campaign with this email provider.
It has an email automation tool, IP pools, and a CRM built so you can keep track of your current customers. With Sendinblue’s free plan, you can send up to 200 emails daily. With a paid plan, you can send as many emails as possible. The only problem is that premium plans start at $25 per month, which is on the higher end of the price range.
MailJet is a reliable way to send many emails to spread out teams. It has tools for contact management, email verification, A/B testing, segmentation, personalization, and more. Along with the essential email tools, the platform has powerful collaboration tools that let team members in different places work together to make beautiful emails.
On the free plan, you can keep track of an unlimited number of contacts and send up to 6,000 emails per month. If you want to send more emails, paid plans start at $15 per month. Also, brands that send more than 15,000 emails monthly can use a custom plan.
GetResponse is a cheap and easy-to-use bulk email sender that works best for people who run newsletters and webinars. The service is a jack of all trades because you can use it to build and send emails, make websites, run webinars, and more.
It also has automation tools like setup email workflows, lead scoring, and advanced segmentation. With the free plans, you can manage up to 500 contacts and send as many newsletters as you want each month. Paid plans start at $15.58 and give you access to more features, like the ability to schedule emails, score leads, and host webinars.
Omnisend is a bulk sender for e-commerce businesses that want to engage, convert, or reactivate their customers. It has many email templates, e-commerce workflows that are already built, and a drag-and-drop developer. The SMS marketing suite is what makes it stand out. The free plan isn’t as good as others because you can only send 500 emails per month and handle 250 contacts.
The paid plans are also quite pricey. For instance, the $16 per month plan allows you to send 6,000 emails per month, the same as the free plans for SendGrid and MailJet. We hope this simple guide has helped you learn more about bulk email senders to determine which one is best for your needs. Best of luck, and have fun sending!