Topic: “Top 6 Biggest Ways Web Hosting Affects Digital Marketing Success” Online marketing has made it easy for business owners to reach millions of customers. Because of this, many people are now investing in the most up-to-date digital marketing skills and strategies. Unfortunately, all the website marketing tips in the world won’t help if the website doesn’t work well.
Growing companies use dedicated server hosting to fix problems with their websites. If you don’t think these advantages are important to the success of your business, keep reading. We’ll talk about how important web hosting is for digital marketing and how you can make it even more useful for your business.
How does hosting your website affect how well you do in digital marketing?
A lot of the ways that web hosting affects digital marketing have to do with the rate of conversion. This is the number of people who did something out of the total number of people who went to a page. So, to help you understand what we mean, we’ll talk about most of the effects in terms of the conversion rate.
It determines how good you are at climbing.
To help a business grow, money must be spent on extra resources, such as web hosting. Shared hosting may have worked well when you started, but it won’t be enough as your traffic grows.
Once people start getting errors from your site, they will leave in large numbers. They’ll buy the product they want from your competitors instead. Ultimately, this hurts your conversion rate and makes your digital marketing campaign less effective.
It affects how quickly a page loads.
Google says people leave a website if it doesn’t load in the first three seconds. They don’t want to have to wait! This means that the whole funnel is hurt by it. With fewer qualified leads to convert in the middle and bottom of the pipeline, the return on advertising also goes down.
And did you understand that how fast your page loads also affects how it ranks in organic search? Dedicated server hosting can eliminate loading time problems, whether investing in paid ads or organic marketing.
It helps avoid the dreaded 404.
Some pages stop loading for no reason. And depending on which pages don’t load, the effects can be very bad. Imagine putting in weeks of work to build a full sales funnel, only to have the page where you buy the product stop working. All that hard work would be for nothing because the conversion at the bottom of the funnel will indeed drop to zero. With a good provider, you can get reports in real-time. In this way, you can fix the problem right away.
It Determines Conformity
In shared hosting, the server is used by more than one person. So, you might have problems if a few people on the server start a big campaign simultaneously. So, you can’t always count on the hosting service. Even though you did nothing wrong and this is not your fault, it doesn’t matter. If the visitors have trouble, they will look for other places that offer the same thing.
It affects online safety.
Trust is very important in any business. But if there is a data breach, you can be sure that customer loyalty will decrease. This means that fewer people will try to go to your page. Worse, search results can mark your site as suspicious and show a warning before someone visits it.
So, not only will you lose the followers you already have, but you will also miss out on new ones. A dedicated server is usually safer because you don’t have to share it with others. And your conversion at the top of the curve won’t go down if you use it with other security measures.
It determines site uptime.
Because of what happens when there are frequent outages, a good provider will promise at least 99.99% uptime and keep that promise.
Downtime has three effects on digital marketing:
- It brings fewer people to your site,
- hurts your organic ranking,
- hurts your brand’s reputation.
Possible waste of tens of thousands of dollars in advertising. The loss of income could be even bigger!
Upgrade your web hosting to get the most out of the benefits
Have you decided that a single server is the best choice for you? Great! Use this chance to get more out of what you’ve already spent. Don’t forget that a dedicated server is already paid for. This means that you will pay the same amount for it, no matter how much or how little you use it.
Think about it this way: if 3 roommates split a $1,000 rent, that’s $333.33 per person. But it will go down to $250 if they add another one. So, the more you use it, the less of an investment it is.
Try these to get the most out of your website hosting:
Upgrade the graphics on your website.
There will always be a case for designs that are clean and simple. But in some niches, more complicated graphics may work. Let’s say you sell children’s storybooks on your website. And to get people interested in your work, you give away comics regularly. Because children respond well to pretty pictures, better graphics may help lower the number of people who leave.
Create a different website
If you need a dedicated server, likely, your business is already more established. So why not make another site based on this success? This site can be a spinoff of the original or anything else related to the existing brand.
Domain names are cheap, and if you already have a strong online presence, this is a great way to grow your business. You also know what digital marketing strategies work in the business. You don’t have to try every possible method to find out what works.
Increase how much you spend on marketing.
It is time to scale up now since you have a physical server capable of handling additional traffic. If you spend more on marketing, you can get more lead generation to your site. And if your conversion rates stay the same, your revenue will go up. You can even make a new funnel to make money from a market that hasn’t been touched yet. Now that your web host can handle the traﬃc, you don’t have to fret about slowing down your site.