The 4 Most Common Email Marketing Misconceptions

Topic: “The 4 Most Common Email Marketing Misconceptions” Email marketing is an important part of any digital marketing campaign with many goals. With online marketing, you can reach customers who don’t often visit your online store, bring people back to your store after they’ve abandoned their carts, and let people know about special deals on the most important days of the year to get them interested and bring them in.

But even though email marketing is useful, many online business owners believe in common email marketing myths. These myths can hurt your campaigns for email marketing and other ways you try to market. Let’s bust these email campaign myths so you can use email marketing correctly and have it work well for you.

No one now signs up for emails.

The first myth is that most online shoppers today, especially Millennials, no longer sign up for emails. We don’t know where this myth came from since Millennials are the most online and inclined to spend money of any age group. Most Millennials are always using their phones and checking their emails.

That means there are a lot of chances to get Millennials to sign up for your email marketing list so you can send them special deals, reminders when they leave items in their cart, and more. To get more Millennials to check up for email marketing in the first place, you may need to offer something extra.

This can be done by:

  • Making it easy for people to sign up for emails as a whole. Please don’t make it complicated and take a lot of steps.
  • People who sign up for marketing emails can get free shipping or other perks.
  • Letting people join a store only if they get marketing emails

If you make it a trade, you might find that Millennials are among your customers who are most willing to sign up for marketing emails

How much time is too much?

Generally, the subject lines of marketing emails shouldn’t be longer than two sentences. You can start with one quick sentence and then go into more detail in the second sentence. It would also help if you didn’t make your subject lines too long for a customer’s email screen to show.

Send a test marketing email and see how much of the subject line you can read. If it’s just enough to make you want to read the email, it’s fine. If it’s too long, try to cut it down or change the order of some of the information. Some of the best tools for email marketing can tell you if a subject line is too long or too short.

You Must Avoid Specific Words to Avoid Spam Folders.

One of the most common myths about email marketing is that you must never use certain words, like:

  • Free
  • Special
  • Deal
  • Offer
  • New
  • Gift

If you don’t follow this advice, your marketing emails will be sent straight to your customers’ spam folders! That would be the worst thing to happen to any email marketing campaign. But that’s not entirely true. Spam filters are pretty good at finding real spam, but your marketing emails won’t look like spam if you write them well and make good choices for the subject lines.

The trick is to use spam words carefully.

You can and should use trigger words like free and often offer because they get people’s attention and interest them in what you offer. But you have to use them carefully and not too often and use words that you know will reach customers.

For example, you shouldn’t use one of the above phrases three times a row to persuade someone to open an email. Instead, you should use at least one or two words that grab the reader’s attention and then put critical info in the subject line and body of the email. Spam detection is pretty good at telling if an email is spam or not based on what it says.

If the rest of your email looks good, has useful information, and isn’t full of buzzwords, it probably won’t be filtered out automatically. Don’t be afraid to use A/B testing and other tools to find out which version of your emails gets the most clicks. So, you can always change the text and format of your emails for the best results.

Losing a subscription is always bad.

Lastly, don’t think losing a subscriber is always a bad sign for your email marketing campaign. Even though it can feel bad at first to see the number of subscribers to your campaign go down, this isn’t always bad.

Even though it’s true that you desire more subscriptions than otherwise, that’s only true if those subscriptions are coming from people in your target audience. People who aren’t interested in your company or products shouldn’t sign up for your marketing emails. This wastes your time and theirs.

So, it’s a win when you lose an email subscription when someone who found your website accidentally signed up for email messages and then decided they weren’t the right customer for you. Your advertising messages work by weeding out the people who are least likely to purchase your products.

There is only so much time in a day for a digital marketer. You can’t market to everyone on the Internet because you don’t have enough time. Stay positive and remember that when someone unsubscribes, it just means that your email campaigns are now more aimed than ever.

Your tools for collecting data won’t get information from people who aren’t in your target audience. This, in turn, can help you make your marketing emails even better and more efficient for the people you want to reach. It could bring in more money in the long run.


Email marketing can greatly impact your traffic, how many people buy from you, and how well-known your brand is. With Benchmark’s email builder tool, for instance, you can quickly and easily create and send emails to your intended audience. Sign up for our free plan, and we’ll help you learn how to do email marketing right.

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