Topic: “SpyFu: Analyst Scores, Pricing, and Capabilities 2022” SpyFu is designed for competitive intelligence, as its name suggests. Its main features will help you figure out what drives the performance of your competitors, which will directly affect your strategy. SpyFu still does a good job in this area, but do its newer features make it worth using as an all-in-one SEO solution?
Who does SpyFu?
SpyFu advertises itself as a deep tool for analyzing domains and keywords, but it doesn’t have a lot of data on its dashboards. It’s a great option for small businesses that want to focus on the key metrics that will get them to the top of Google. SpyFu is also great for big brands that want a quick look at what their competitors are doing. Having access to data from the past is a big help in this case. SpyFu will likely be a useful addition to a complete set of SEO tools for these larger businesses.
SpyFu’s parts include
SpyFu has several tools for both SEO and PPC strategies. Although it lacks technical SEO or content marketing information, it has several useful backlink tools.
A look at the domain
The starting point for more study in SpyFu is the domain overview screen. From this interface, you can figure out which trends you want to look at in more depth. When you type a domain name into the search bar at the top of the screen, SpyFu will give you information on many different metrics. These things are:
- How many keywords this site now achieves Google first-page rankings for using SEO and PPC?
- Keywords for this site that are no longer on Google’s first page.
- SEO and PPC are the brands that compete with this one the most.
- The number of links that point to the domain you chose.
The following page lets you explore the details by clicking on any of these measures.
SpyFu’s domain overview shows the platform’s strong and weak points. There is a lot of data here, which can be very enlightening, but users must play with and analyze the numbers to get this information. Other platforms are easier to use, but they don’t have as much data as this.
SpyFu also looks at performance metrics from the outside. For example, it doesn’t crawl websites to find out how well their SEO works. SpyFu starts with the effects (rankings) and asks the user to figure out what caused them. This could mean that you need a technical SEO crawler in addition to this tool to see the whole picture.
The study of keywords
SpyFu’s keyword research tool is strong enough to compete with other SEO tools and has a few unique features that set it apart. All subscription plans are a big plus because they all include data from the past. Given how often SEO ranking positions change, it is great to see this longer-term view. There are also helpful filters that let you see only the keywords whose ranking position has recently changed so that you can act immediately.
SpyFu has always been about analyzing keywords and competitors, but it also has tools for analyzing useful backlinks. The process is easy to follow and starts with importing backlinks and ends with reaching out to bloggers. To find out why your website lags, you may input a target term for your domain, compare your backlinks to those of your rivals, and pinpoint any problems.
You may start creating such connections from this point forward. SpyFu has a cool feature that pulls contact information from targeted sites. This saves you time because you don’t have to do it by hand. You can also write notes and give each possible link a score for its importance. It is a much-needed update to the old spreadsheet for reaching out to bloggers.
The SpyFu link index has more than 103 million domains and over seven billion results, which is enough to get a sense of the big picture. There is an important difference between these numbers and those posted by SEMrush and Ahrefs. SpyFu does, however, offer the tools that most marketers will need to analyze backlinks at a lower cost.
Easy of usage of SpyFu
The interface for SpyFu is easy to use, and most of the time, all you need is a domain name to get started. The layout is easy to understand at a glance, and users can click on any metric to find out more about it. Still, the design isn’t as polished as some of its bigger competitors, and the setup process isn’t very helpful. SpyFu is a simple tactical tool, but it doesn’t give you as much control over SEO as other software suites.
How much SpyFu costs
The least expensive SpyFu bundle compares well to the entry-level choices offered by other SEO software programs. The Basic plan costs $39 per month, and the SpyFu site makes it clear that this gives you access to search data without limits. This is a big selling point compared to services like SEMrush, and SpyFu knows it.
At the $79/month Professional level, users get more reporting options and access to the SpyFu API. The most expensive package, the Team plan, costs $299 per month and allows up to five users to log in. It also lets users track a lot more keywords. When people sign up for an annual plan, they can get big discounts.
SpyFu’s Good Points
It’s easy to see what SpyFu can do for you. It’s a great tool for analyzing competitors and gives you a unique view of the SEO marketing landscape. The information from this tool can change everything, from how much you spend on search marketing to how you think about your brand.
Spyware for competitors
SpyFu has changed from a platform for looking at competitors to a complete set of SEO tools. Its main strength, however, is still domain analysis, and Ahrefs and SEMrush are better at link analysis than it is. SpyFu also doesn’t have the tools for content marketing or technical SEO, making it a good choice as an all-in-one solution. SpyFu does have enough data and metrics to make it a useful tool for any SEO.