10 Helpful Hints For Selecting The Optimal Domain Name

Topic:10 Helpful Hints For Selecting The Optimal Domain Name” Regarding search, your domain name and URL are very important. This is where your visitors will find you and your content. The domain you choose can also affect how well you appear in search results. Even though there are more domain options, you should still follow some best practices if you want the best results.

As of August 2017, when we published this article, ICANN recognizes 1,547 top-level domain names (TLDs). Even though this gives you more options than ever, it doesn’t make it any easier to choose a domain. Consider these 10 tips to make sure you choose the ideal domain for your business.

First, look at keywords.

Take some time to think of some ideas before you sign in to your favorite domain registrar. When doing this exercise, it can help to think of three to five keywords. These words or phrases should describe what you do in a clear way (or want to do). Mix them up and see what looks good and makes sense. Don’t try to force things; just let them happen naturally. For example, let’s say you want to open a bakery in your town. You should use your city, fresh bread, baked goods, bakery, etc.

Make it unique

Your brand includes your domain. It’s very important for both you and your users that it stands out. Having a domain that looks a lot like a well-known brand is never a good idea because it can cause confusion. Be careful not to try to be too different. Making people use a different spelling of a common word can cause a lot of trouble.

In the book “The Art of SEO: Having mastered Search Engine Optimization,” the popular picture site Flickr is an example. When the site’s creators set up the domain, they didn’t use the standard spelling, flickr.com. This may have caused them to lose traffic. Ultimately, they had to buy the domain with the right spelling and have the other domain point to Flickr.com.

Choose a.COM.

Whenever you need to establish a long-lasting online presence, there is nothing better than a.com. Using a 301-redirect to send traffic to a.net or.org is fine, but you need to own the.com or the TLD for the country where your target market is.

This is important for several reasons, but the most important one is for your users. Even though there are several TLDs, available,.com still carries the greatest trust.

Many people still don’t know about the other TLDs, so they might be hesitant to click on one when they see it. Choose a.com to make things easy for your users. In the long run, you’ll be grateful to me.

Make typing easy.

People won’t use your URL if it’s hard to type. Words that are hard to spell and URLs that are too long can be very frustrating for your end users. With a lengthy URL, you may be able to include a good keyword, but if the user experience suffers, you’ll eventually lose out.

Make it memorable

The best way to market is still through word of mouth. If you want your brand to spread quickly, make your domain easy to remember. No one will remember your domain name even if you have a great website.

Keep it brief.

It’s easier to type and remember short URLs. They also let more of the URL show up in the search engine results pages (SERPs), fit better on business cards, and look better in other offline media.

Set up and meet people’s expectations

What do you want someone to think when they hear your URL for the first time? If they don’t know what you do or who you are right away. Even though sites like Amazon, Trulia, Google, and Trivago sound cool, they need a lot more branding and marketing to work. You may find out what to anticipate on websites like NYTimes.com, Homes.com, and Overstock.com.

Make your name known.

Use branding to set yourself apart if you cannot locate a decent domain that complies with the preceding criterion. Creating more value is easy when you use a unique name. Remember that because you need to build a brand, it will probably take longer to get noticed than if you used a simpler domain. But if you do it right, the work can be worth it in the long run.

Don’t fall for trends.

Even if something is in style right now, that doesn’t mean it will always be. If you do what someone else does, you might end up in the wrong place. Don’t use spellings that are hard to read or many hyphens or numbers. Keep it clear, easy to understand, and simple.

Try a tool for choosing a domain.

There’s no need to worry if you’re struggling to develop ideas; the internet has your back. If you need help selecting the right domain, consider utilizing a domain selection tool. DomainsBot and NameMesh are two tools that can help you find the right domain. But don’t forget to follow the tips above when you use these tools.


Your domain is the place on the web where you do business. Like with real estate, location is important. A domain that informs users and search engines who you are and what you do helps develop your online identity. Don’t just pick a web address; take the time to pick the right one for your business.

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