Topic: “Is AI Copywriting Effective? What You Should Know” Well-written copy is a good way to build a brand identity and improve search engine optimization (SEO). More importantly, it makes people want to do something, which moves them along the conversion funnel. In recent years, we’ve shown how artificial intelligence (AI) has automated many business tasks. The results have been pretty impressive.
Today, we’ll talk about how this works in copywriting. This article will answer some of the most important questions about AI copywriting, whether you own an e-commerce store, work as an in-house copywriter, or market products. First, we’ll talk about how an AI copywriter works. Then, we’ll talk about some common uses and best practices.
What is an AI copywriter?
An AI copywriter is a tool that uses AI to write copy automatically based on a given set of information. It can make different kinds of copy, from long blog posts to short captions for social media.
For example, you can give the AI the title and outline of a blog post, and it will come up with a few paragraphs that you can improve. You can tell an AI copywriter other things, like the tone of voice or your brand’s history, and it will write content that fits better with your brand identity.
How can I utilize an AI copywriter?
In the end, the exact workflow depends on the console you use. So, here are the steps that AI copywriting usually has:
Choose what kind of copy you want to write.
This can be anything from writing about a product to writing ads.
Providing background for the AI
You’ll need to give the AI more information about the task, like facts about the topic, brand, or product. After you describe the topic, you get a list of titles to choose from. Take, for example, the Hypotenuse AI blog article generator. When you type in a few keywords about the topic you want to learn more about, the context is utilized to make a list of titles from which you can choose.
In this particular instance, you can see how the AI used the topic of rosemary oil to come up with several titles:
- Find Out What Rosemary Oil Is, What It Does, and More
- Find out all the ways rosemary oil can be used, from essential oils to skin care: How Rosemary Oil Can Help You
- How to Apply Rosemary Oil to Make You Feel Better
- How to Use Rosemary Oil and What It Can Do for You
- You can make rosemary oil at home.
Changing the dials
These are settings, like the viewer you would like to reach, the tone of voice, the point of view, the length of the sentence, and how easy it is to read. This goes a long way in assisting the AI to write in a tone and style that works best for your intended audience and the type of content you’re making.
By giving the AI more information, you give it a better idea of what to write about for outlines and blog lines of text. In the case of our AI article writer, telling it about the brand or product, the audience, the tone, and the point of view tells it about:
Who should the information be aimed at, and from what point of view should it be written? You should also use your favored tone and brand voice. Here, you can see how adding a few short details makes the following article outlines possible:
- Rosemary oil is a great essential oil with many great uses.
- Rosemary oil can make your skin healthier. It can also help you feel less stressed and anxious.
- Rosemary oil can help your mind work better.
- Rosemary oil can help grow hair.
- How to Safely Use Rosemary Oil
Content creation, proofreading, and editing
The AI can then use these inputs to make even more specific and longer content. Once you’ve done that, go through the produced content and make any changes you need to make sure the text is correct and free of mistakes. You can change your work by adding, removing, and formatting text.
For example, the AI in our blogpost generator will use the keywords, title, and outline to make introductions, body paragraphs, and conclusions. This is a wonderful first draught that you can use to start writing. Then, a built-in editor makes it simple to make changes right away.
How can an artificial intelligence copywriter help with writing?
Before we get there, it might help to look at some of the most common problems people have when they try to write copy.
The usual challenges of writing copy
Writing copy is like balancing on a tightrope. Here are a few of the most common problems people have when writing copy, especially if they do it a lot.
Understanding the subject
You might have to write copy for a topic, brand, or product you don’t know much about, especially if you work as a freelancer or are in charge of many different products. You’ll need to do a lot of research before you can write content that is well-informed and interesting to your readers.
Before showing your audience how valuable it is, you’ll need to know a lot about the topic or item. Most of the time, this can take a lot of time and be very boring.
Writing unique content
We’ve all had the terrible problem of being unable to write. Developing new, creative writing is not easy when you need to make content often. After a while, you could perhaps find yourself using the same tricks over and over, or you might miss some important details about the industry you’re trying to write for.
Using the correct style and tone
If you’re writing for your product or a client, you’ll need to ensure the copy fits with the brand’s identification and style guide. This could be a list of terms to avoid or rules to follow when using language. There are many things to remember if you want to write copy that works well for a brand and its intended audience.
Adapting to the platform
You’ll most likely be trying to write copy for more than one platform at once. In addition to the platform-specific rules, like the number of characters, you should also follow best practices to help make your copy work best for that platform. For example, different platforms have different call-to-actions, which might also affect how you write your content.
Getting the copyright
On top of all that, you’ll also have to optimize your copy for search engines. There are many ways to do this, but one of the most common is to use SEO keywords in writing. You must find a good balance between writing a copy that works well. It’s not an easy thing to do, especially if you must do it often. An AI copywriter can make life a lot simpler at this point.
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