Topic: “How To Send An Effective Invitational Email: 7 Steps” With COVID, the business changed in a new way. As people stopped going to events in person out of safety concerns, there were more online and digital events. Since the pandemic began more than two years ago, people are getting together again.
People who work in marketing say that you should never get too comfortable. And while that has been true over the past few years, there is one thing that will never change: email marketing will always be a good way to reach people.
Email marketing is the best way to reach your goals: turn a lead into a customer, get a new subscriber interested, or get people excited about your next event and sign up for it. As marketers try to get back to in-person events and plan events for their brands, we thought it would be a good time to talk about how to write good email invitations.
What does Email invite?
An email invitation is like a paper or card invitation, but it is sent through the Internet instead. As with any other invitation, the goal is to get people excited about your business events, spread the word, and get more people to come.
Email invitations differ from traditional invitations because you can be smarter and much more tactical about sending them and measuring success and engagement. Here are some tips to help you make the most of your email marketing campaigns before an event:
7 Tips for Making Effective Email Invites
Segment Your Subscriber or Contact List
If you’ve worked on constructing your email list, it’s likely to include people from all over the world, different industries, and different walks of life. Even though that’s great, it’s important to remember that a long list of different people means that not everyone will be involved in your next event.
And especially for in-person events, some of your subscribers may not show up if the event is not in a place that is easy for them to get to. Before you send out invitations, you should sort your list so that only people who are likely to be interested in your event are on it. You can do this by using the following criteria to sort your list:
- Location/Region Industry Engagement Status
- Where they are at the customer experience
When you segment your contact list, you’ll have a list of people who are very likely to be interested in your email campaign. This should help you get high click-through rates on your emails.
Develop a subject line that will get people’s attention
An analysis of the best marketers shows that short is best. Experts prefer email subject lines with 60 characters or less. And since 35% of email recipients decide whether or not to open an email based on the subject line, you should pay close attention to this important part of your email invite. Please ensure the subject line gets the attention of the people you want to read. Keep it short, but include enough information to get the reader’s attention.
Include a Short Value Proposition.
You may have a list of people you know who you think will be involved in your occasion, but that is not enough. Use a strong value proposition to show them why they should attend your business event. This short sentence clarifies what the event’s benefits are and what people who go will get out of it.
Make sure to draw attention to the following:
- Event purpose
- Theme and topics of the event
- Famous speakers
- Key partners
- Particular lessons
- Important attendees
Include Important Event Information
Give important information about the event, like the date, location, time, and length, so that people can decide quickly if they want to go. Include the details and links if there is a website or landing page for registration. You’ll get more responses to your email invite if people can access the important information and RSVP immediately.
Use Social Proof
Use social proof in your email invite to take the pressure off your audience and help them decide faster. This can take the shape of:
- Response from someone who has been there earlier
- Number of people who came to events in the past
- Number of people who have signed up to attend the event so far
- There will be partners in the business world and experts there.
- Photos and social media posts from the event from the year before were shown.
- Reviews from leaders and experts in the field
Social proof will show recipients why the event is worth their time and enthuse them to join in on the fun.
Use creative pictures and email design.
Using the power of video elements is a great way to market through email. Visuals get your audience’s attention and do a great job of getting them excited. You could use banners, stock photos, or, even better, photos from events in the past.
Make sure the design of your email goes with this approach so that your images look good and get your recipients’ attention. Don’t be afraid. Benchmark Email has a collection of free email templates you can use. You can download the template you want or up for a free Reference Email account and use our simple email editor to make changes to the template.
Include a hard-to-miss call-to-action.
Please clear what you want people to do, and make it hard for them to miss it. If you require the recipients to register on the registration website, RSVP with a link, or respond to the email invitations with their selections, make this clear in the email. The call to action (CTA) is the most crucial component of the email because it’s the one thing you want every reader to do.
It would help if you did everything possible to make it easy for them to choose. Using these suggestions, you can make your next business event more successful and use a tried-and-true method for email marketing. Please send your email party invitations with enough time for people to sign up, and don’t be afraid to send them again to people who didn’t respond the first time.