How To Optimize Images

Visual content can make your site more interesting and improve the user experience. But images that aren’t well optimized can slow down your website and hurt your Search Engine Optimization (SEO) rankings. Getting your images ready for the web can help your pages load faster, and your files take up less space.

This task might sound like a lot of work, but with the right tools, you can make it easier and speed up your site in no time. This article will discuss why image optimization is important and how it affects your website. Then, we’ll give you three easy ways to improve your photos. Let’s dive in!

How to optimize pictures for the web

On the other hand, image optimization doesn’t require any technical knowledge. Several tools and best practices can help you resize, compress, and convert images to work best on the web. Let’s look closely at a few different ways to do it.

Use a photo editing tool to resize and crop images.

The original images might be much bigger than what is needed for the web. One of the easiest ways to improve images is to change their size or crop them. You can do this with software such as Adobe Photoshop that lets you change photos.

For example, you could take a screenshot to demonstrate how something works, but you only need to demonstrate a small part of the screen. Using the photo editor with your Operating System, you can cut out any parts of the screenshot that aren’t important (OS).

This will help reduce the image’s file size and let your audience focus on what’s important. Microsoft Photos makes it easy to crop and resize photos if you have Windows. To get started, open your photo in the Photos app and click on the first icon in the top restaurant. Then, you can crop your image by dragging the handles.

To change the size of the image, click on the icon with three dots in the main menu and choose Resize. This will open a window where you can change the file size or set your own dimensions. You can change the image’s width and height by clicking on Define custom dimensions.

You can also change how good it is by using the slider. For example, you can set the quality to 50% if you want to compact your image to make it smaller. After that, you can click Save a resized copy. We suggest you give the resized image a different name, so it doesn’t replace the first one.

Use an online tool for compression.

You can also use an online compaction tool to change the size of your photos. This can help you cut the size of the image file by a lot without noticeably changing the quality. With some optimization tools, you can compress many images at once. You can save a lot of time by doing this.

Let’s look at two powerful tools you can use to compress images.

TinyPNG

TinyPNG is an easy-to-use web app that lets you shrink to 20 pictures. It’s free and works with WebP, JPEG, and PNG files. With TinyPNG, you can reduce the files’ size without losing the images’ quality. As a result, the images are smaller and take up less space on the server. They also load faster.

With TinyPNG, you can optimize an image by putting it in the box at the top of the page and waiting for the compression process to finish. After that, you can examine the outcomes and download the images that have been optimized. You can expect a 40% and 70% reduction for image data.

Kraken.io

Kraken.io is another online tool you can use to improve your photos. Like TinyPNG, it is free (but there is a paid version) and lets you compress many images simultaneously. But it has more options for compression than TinyPNG:

For instance, you can choose between lossy and lossless optimization modes. With lossless compression, you can remove a lot of data from an image to make the file size much smaller. Lossless compression, on the other hand, shrinks your file size without removing any of the image’s data. So, this method is perfect for images with a high level of quality.

You have more say over how your pictures are compressed when you use Kraken.io. You can select to prioritize image quality over file size or vice versa. With Kraken.io, all you have to do to optimize an image is upload the images you want to compress, choose an optimization method, and select a download option.

You can, for example, download each file separately, download several files at once in a.zip file or to Dropbox, or start sharing them directly on Facebook and Twitter. There are a lot of things you can do in the free version of Kraken.io. The biggest problem is that you can only upload 1MB of files. Kraken.io PRO gets rid of this restriction and gives you more options.

Install an Image Optimization Plugin for WordPress.

If you sprint a WordPress site, you can utilize several plugins to make your images load faster. These are made to help you reduce the size of your WordPress images, so your site loads faster. Also, you can optimize your image right from the WordPress dashboard with these plugins. Some of these will automatically condense any images you upload to your site.

Let’s watch some of the most famous plugins for WordPress sites that optimize images.

Smush

Smush is a popular image optimizer for WordPress. It has been installed over a million times and has a five-star rating. It helps you speed up the time it takes for your page to load by resizing and compressing your images.

For example, the Bulk Smush feature finds images on your site that can be optimized and lets you compress them all at once. You can also turn on lazy loading to get your web pages to load even faster.

Usually, your media files load simultaneously, slowing down page speed. With lazy loading, your photos will load as the user scrolls down the page. This can speed up how fast your content loads. If you update to Smush Pro, you can use more features, like the option to instantly serve pictures in Next-Gen WebP format.

ShortPixel Image Optimizer

ShortPixel automatically reduces the size of your image files, which can help your site run faster. But it changes PNG images into JPEG images. This can help you get faster load times, but it may also make your content less good.

With ShortPixel, you can select between lossy and lossless compression methods. You can make a copy of your original images and compress your thumbnails. If you want more options, you can switch to the premium upgrade, which starts at $3.99 per month.

With optimized images, you can speed up your website.

Images that aren’t optimized well can slow down your site. You can speed up your website and improve its SEO rankings by resizing and compressing your images.

To sum up, here are three easy ways to make images work better on the web:

  • Use a program like Adobe Photoshop or Microsoft Photos to resize and crop photos.
  • Use a tool like TinyPNG or Kraken.io to reduce your file size online.
  • Install a WordPress plugin like Smush Pro, Short Pixel, or Jetpack Boost to make your site work better.

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