Topic: “How To Make Email Lists Based On Permission (Opt-In Email Marketing)” Many email marketers see a growing email list as a sign of success. After all, hundreds or thousands of people have asked to get your emails if you have a long list. But how many of these email addresses are useful? If many of your emails aren’t opened, are deleted automatically, or bounce back with an error message, your list may not be very good.
This shows how important opt-in is. You want people who sign up for your email list to say they want to hear from you. If they do, they’ll be more interested in your email marketing, and I hope to hear from you. Opt-in is not only nice for your email engagement, but it also follows basic rules and regulations for email marketing.
What’s opt-in email marketing?
Opt-in is the most important part of opt-in email marketing. Opt-in marketing differs from direct marketing, when a business sends out flyers or ads to as many people as possible, regardless of whether or not those people are interested in the business. It’s permission-based marketing, which means that when people sign up, they permit brands to get in touch with them.
Why is opt-in so important?
Opt-in marketing is not only less annoying than spamming people, but it also works much better. People who have chosen to hear from you are less likely to send your texts to the spam folder and more likely to open, read, and click on links in your emails.
This can also improve your email deliverability by lowering the number of people who unsubscribe and making it more likely for your messages to land in users’ primary inboxes. This, in turn, has a positive effect on your user engagement. It’s a virtuous circle. Plus, when people sign up for your email list because they want to, the information you get is more accurate and useful.
Opt-in email marketing may be your only option, depending on where your subscribers live. GDPR and CAN-Spam rules say that marketing emails can only be sent to subscribers who have agreed to receive them. But remember that opting in is better, no matter what rules you follow. It makes people trust your brand and gets more people involved, leading to good things in the long run.
Opt-In (Single vs. Double)
You already understand that opt-in marketing requires people to voluntarily give you their contact information and agree to hear from your brand. But did you understand that you can attach another layer of opt-in to increase engagement even more?
Double opt-in adds a second stage to the signup process to ensure that people want to be contacted and have given you the right information. Most of the time, double opt-in is done by sending a confirmation email to the address your new subscriber gave you. Their permission isn’t guaranteed until they click the link in the email.
This ensures that the person who owns the email account is the individual who signed up for your advertising campaigns and keeps you from adding the wrong email addresses to your ranking. You would like your list to be as clean as possible so that your bounce rate is low and you can send your email to as many people as possible.
Benchmark Email’s Permission Reminder
Benchmark Email makes it easy for our users to get double opt-ins. Permission Reminder will close the loop, ensuring that everyone who signs up for your email list does so twice. You’ll save time and money if you only send to customers who want to hear what you have to say.
Benefits of Permission Reminder include:
- A list that is shorter and clearer
- More sales, more people opening their emails,
- ISPs say you have a good name.
- Excellent rates of delivery
- No more spam complaints
- A set of people who require what you’re marketing
How does the system work?
You agree to send permission reminders to your list.
This means we’ll take your list of customers and send them emails. Customers will click on a link in these messages to let them know they still want to get your emails. Once a customer confirms their signup, they are officially double-opted in.
We put your confirmed customers on an elite, double opt-in list.
Once customers confirm they want to sign up for your email list, they will immediately get your email campaign or newsletter. We’ll also add them to a list of people who have chosen to sign up twice.
We’ll use special servers to submit it to your confirmed customers.
Our servers with a good reputation are used only to send emails to customers who have signed up twice. Using this special server will enable you to establish a good reputation as a sender and immediately increase the number of messages delivered.
Lists you bought are NOT allowed.
When it did come to email lists, there are certain things you should and shouldn’t do. You can’t use our double opt-in process if you bought, rented, or got a list of contacts from a third-party organization or person. Benchmark Email wants you to show proof that your connections chose to be on your list.
Tips for Increasing Opt-In Subscriptions
Now that you know opt-in email marketing is the best way, how do you get people to sign up? It cannot be very comforting to shift away from mass mailings and start building your opt-in list from sketch, but with the right strategies, you’ll have a healthy, far more efficient list in less time than you believe.
Here are some of our favored ideas for growing your opt-in list:
- Smartly use website forms. Use pop-ups on pages of your site that get a lot of traffic and optimized landing pages to get leads. These forms are so good that you can fill them out and forget them. Once you’ve made a custom signup form, you can put the code on every page of your site to get people to sign up no matter where they land. Every person who signs up at Benchmark Email is automatically applied to your email list. The best thing about your signup form is that it keeps track of who signs up. If someone clicks the spam button, you can demonstrate to email providers that they permitted you to send it and that clicking it was a mistake.
- Offer an incentive for people to sign up for your email newsletters, like 10% off their next order or free shipping.
- Give your subscribers power by letting them choose what kind of emails they want to get. This can help you tailor your emails to their specific needs and improve customer experience.
- Make it worth their time by giving them content that is interesting, funny, or useful in some other way. The better you’re pleased, and the more people will interact with it. Your subscribers may also send your emails to their friends, which could lead to new signups.
We hope the most important thing you took away from this essay is that opt-in emails are the finest way to fill your email list with high-quality, interested subscribers. And if you’d like to go one step further, you can use Benchmark Email’s Permission Reminder feature to set up a double-opt-in system.
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