Topic: “How To Improve Your Email Marketing By Using AI Copywriting Tools” Email marketing is a great way to keep your prospects interested in your products or services and to keep in touch with them. But if your email copy is boring, you risk making your audience not care about your drip marketing campaigns. They might ignore your messages or unsubscribe from them.
Coming up with compelling copy repeatedly during a long email campaign is hard work; sooner or later, you’ll run out of ideas, and your marketing toolbox will be empty. Copywriting tools that use AI come in handy in this case. These tools utilize artificial intelligence to automatically and quickly create high email marketing content for you. Read on to learn how to use these AI copywriting tools to take your email marketing to the next level.
What is AI copywriting? How does it work?
AI copywriting is a type of computer-assisted content creation that uses artificial intelligence to mimic the work of a professional copywriter. First, you tell it what you want, and then it uses neural networks and natural language processing to write great copy that sounds like a human wrote it.
Ultimately, these computers are not set up to know how to write. Instead, they are taught to read, understand, and copy human writing by making them read and analyze millions of pages of text written by professional copywriters until they can do it independently.
Email marketing advantages of utilizing AI copywriting tools
Professional copywriters have traditionally used a few tried-and-true marketing frameworks to elicit a psychological response from customers when writing email marketing copy.
Copywriters often use one of three popular frameworks to do most of the work:
- The AIDA outline (Attention-Interest-Desire-Action)
- The framework for PAS (Problem-Agitate-Solution)
- The BAB structure (Before-After-Bridge)
By using AI to generate the above marketing structures automatically, you can make your email marketing copy more effective and do it in seconds, saving you hours of work that you can put to other uses.
How to Enhance Your Email Marketing Using AI Copywriting Tools
Using real-world examples is the best way to show how AI copywriting tools can help you take your email marketing to the next level. So, let’s make something that we can sell to our email prospects. Let’s call it the Best AI Assistant.
It’s a SaaS solution that registers the audio of live meetings and then, at the push of a button, creates minutes with action items. We will use this made-up product to have the top AI-copywriting tools automatically come up with the above three marketing frameworks.
Tips for Using AI Copywriting Tools in Email Marketing Campaigns
Before you use AI copywriters, you need to know their limits and how to work around them. The five tips below will help you do that.
Tip 1: Don’t take facts and numbers made by AI at face value.
AI copywriters could put sentences together just like the human writer, but they are not taught to be accurate with facts and figures. So, always think of hard data made by AI as a placeholder that will be replaced with real data later.
Tip 2: Use AI copywriters more than once.
Most of the time, you’ll be happy with the first thing an AI gives you, but sometimes you’ll have to try more than once to get what you want. This is especially true if the subject is hard to understand.
Tip 3: Sometimes AI output can look repetitive
AI tools often make a copy that says the same thing repeatedly. If this happens, just run the tool again or change what you put in.
Tip 4: Don’t worry about plagiarising.
AI copywriting tools are always made to produce original text and have been tested thoroughly with plagiarism tools (there are several online plagiarism tools you can try yourself, like Grammarly.)
Tip 5: The saying “garbage in, garbage out” also applies here.
If you don’t give good information to AI copywriters, the tools won’t have much to work with and may come up with bad results. So, always give them clear instructions, just like you would give a human copywriter.
Email marketing is a key part of the digital marketing strategy for any business. More than ever, ensuring your emails stand out from the rest is important. After all, building a big email list is an accomplishment in and of itself, and you’ll want to use that list well. You can do that if you use tools that help you write copy with AI.
These tools can help you make email content more interesting and compelling, grabbing your readers’ attention and getting them to act. The best part is that they work in secs and never run out of ideas. So, if you want to take your email marketing to the next level, you should think about adding AI copywriting tools to your marketing toolbox.