Topic: “5 Productivity Tools For Remotely Managing An Email Marketing Team” Businesses big and small use email not only to directly promote their products but also to share exclusive content and offers that their audience might like, give one-on-one customer service, confirm orders and let customers know the status of their deliveries, and build a better relationship with their customers overall.
Since 2020, businesses have come a long way in managing remote workers and spread-out teams. Even before the COVID-19 pandemic, email marketing teams knew what a digital workplace is since these jobs can be done anywhere. But because of the focus on remote work, email teams need to change how they work together digitally to meet KPIs and goals.
Email marketing campaigns need a lot of work from different parts of the business, including strategy, program management, copywriting, design, testing, marketing, and sales. Teams can find a good balance if they have the right Martech stack, a strong email design, and clear roles and responsibilities. Let’s look at five types of tools for managing email marketing teams that are far away:
Project planning software
Project management software is commonly used in traditional offices, but email service teams must keep track of the many tasks and projects they are working on. It helps project managers improve workflows by keeping track of processes and the correct email marketing metrics. It also assists them in making sure that the work done by the team meets brand guidelines and quality standards.
The email automation systems and business communication tools we’ll talk about later are run by project managers. Also, since they aren’t there in person, they can use apps like GetAccept to sign off on finished tasks, worksheets, agreements, and invoices even though they weren’t there in person.
People from the marketing department and other functions must work together on email marketing projects. Because of this, project management tasks need to be done in one place. Trello, Basecamp, Zoho Remotely, Wrike, Asana, and Kissflow are all popular project management tools for teams that work in different places.
Asana is a mobile and web app based in the cloud that helps teams organize, track, and manage tasks. Each team member knows how much work they must do because they have been given tasks. The software lets managers make separate briefs for each role on the team, like graphic designers and copywriters, for email marketing campaigns. They can also add comments and set due dates.
Remote team managers love Trello because it is flexible and easy to use. You can track how content is made from the idea to the publishing stage. You can keep track of both short-term and long-term goals. You can also make separate boards for each project and add team members who are working on that project and can give updates.
Videoconferencing and display sharing applications
For day-to-day communication, teams that work in different places need good video conferencing and screen-sharing software. You can choose from Zoom, Skype, WebEx, and 88.
Regular video conferences where team members can see each other face-to-face are needed to improve morale and culture on remote teams. Teams can get on the same page about email marketing or specific tasks during these get-togethers because they can share ideas and ask questions in real-time.
Email teams can choose from a wide range of add-ons and third-party integrations in the Zoom marketplace to improve communication. Zoom is better than Google Hangouts since it lets large teams from far away host and joins video meetings, record them so they can be watched later, and share their screens simultaneously.
Its webinar solutions, Q&A and chat features, and private conversation rooms let you hold webinars and workshops that are interesting and fun to participate in. Noise-canceling apps like Krisp, NoiseGator, and SoliCall are also used by remote workers working from home or cafes.
Business messaging apps
Email teams that work remotely are spread out worldwide, but they need to find a way to connect, talk directly, and work on email campaigns as if they were in the same room. To run successful email marketing campaigns, team individuals must be able to talk to each other immediately, send updates, and come up with ideas and remedies together.
Slack is one of the most popular business messaging services for teams that work in different places. It has private groups, connection rooms, direct messages, and audio calls, among other things. It works with file-sharing apps like Dropbox and Google Drive and remote tools like Zoom, G-Suite, and Evernote.
Other integration options, like Trello and Salesforce, are also available in the Slack apps directory to make communication smooth and easy. Microsoft Teams, Flock, and Google Chat are all strong alternatives to Slack, so you can choose what works best for you, especially if your team is already using Microsoft or G-Suite products.
Collaboration design software
It would support if you had a mix of attractive images, well-written text, and strong code for great emails. Email marketing strategists tell remote email teams how to create strong email campaigns using collaborative design software.
Some good design and prototyping tools are Figma, Canva Pro, Adobe XD, Visme, and InVision. They connect the whole design process to a centralized pillar that everyone on the team can add to from wherever they are.
Canva Pro has made the graphic design more accessible by letting people who aren’t professionals add to designs. It lets people on a team work together to change layouts, change templates, save color palettes and logos, and change the size of photos.
Figma is popular with remote email teams because it lets developers and graphic designers connect and collaborate on tasks like making interactive email designs. Creative and technical teams can use InVision for design projects where everyone on the team contributes to a single design tool for a single screen.
Email automation software
Platforms for email marketing automation like Benchmark Email let you send marketing emails to subscribers automatically based on what they do. Email marketing is also very important to keep your email list clean. Clearout, an email validation tool, can help automate the process of validating email addresses at the point where your leads are being collected.
The goal is to automatically send the right emails to the right people at the right time. With segmented email lists, these tools make each subscriber’s experience unique and improve the relevance of email campaigns, which makes it easier for people to stay subscribed.
ActiveCampaign, for example, lets teams make drip emails based on the interests, actions, history, engagement, or location of subscribers. Automating the whole life cycle of subscribers makes the customer experience better. It also has a built-in CRM with useful features that work across multiple channels.
It’s a high-tech tool that uses machine learning tools to get a better return on investment (ROI). Benchmark Email is common with smaller remote teams because it is easy to use and looks good. The platform is not only nice to look at, but it is also very easy to use.
This makes it simpler for individuals to understand the data and gives clients a good experience. Its most important features are a visual email builder, more than 1500 integrations, reporting, sign-up forms, questionnaires and polls, landing pages, and A/B testing.
Mailchimp isn’t exactly easy to use because it has so many features, not all of which are helpful for all teams. However, it can be connected to almost all of the major platforms. It’s also wonderful for drip emails because it lets you send personalized emails based on things like when someone leaves an online shopping cart or visits your website.
Along with clear goals, roles, and processes, email service teams need the right tools to work together smoothly. Because most remote work experiences have been good, 72% of organizations surveyed by Buffer plan to work remotely full-time in the future. So, with good tools and technology, distant team managers can get more productivity and performance from their teams and care for their morale and health.